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Strategy, implementation and practice fourth edition dave chaffey for further instructor material please visit. David edmundsonbird principal lecturer in digital marketing manchester metropolitan university. Daves books are regularly updated, some are in their fourth or fifth editions. To help explain the scope and approaches used for running digital marketing, when. Jan 28, 2019 dave chaffey is a digital marketing consultant and cofounder of the marketing advice education learning platform. Every textbook comes with a 21day any reason guarantee.
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